Clay Column Recipe: Verify Enrichment Before Instantly
Add a Verifly HTTP column in Clay, filter deliverable rows, then export to Instantly. Canonical walkthrough at /use-cases/clay.
Enrichment without a verify column burns Instantly capacity
Clay is excellent at finding and enriching emails. Instantly is excellent at sequencing them. The expensive mistake is exporting every enrichment hit straight into Instantly. Undeliverable rows burn warmup and domain reputation.
Add a Verifly HTTP column between enrichment and export. Keep deliverable rows only. Full canonical guide: https://verifly.email/use-cases/clay.
Recipe: HTTP column → filter → Instantly
In Clay, add an HTTP API enrichment column. Method GET, URL https://verifly.email/api/v1/verify?email={{email}}, header Authorization: Bearer vf_…. Map result, disposable, role, catch_all. Filter the table to result = deliverable (optionally exclude disposable and role). Export survivors to Instantly or Smartlead.
- Mint vf_ key with trial credits.
- HTTP column after email enrichment.
- Filter deliverable (drop undeliverable/disposable).
- Export to Instantly / Smartlead / CRM.
curl -X GET "https://verifly.email/api/v1/verify?email=prospect@example.com" \
-H "Authorization: Bearer vf_your_api_key"Credits and agency pools
Clay tables for multiple clients can share one Verifly credit pack. Bursty enrichment weeks only spend when columns run. Size packs with /tools/credit-calculator. Support: hello@veriflyemail.com
FAQ
Frequently asked questions
Where is the full Clay use case?
https://verifly.email/use-cases/clay — this article is the short recipe with that page as canonical.
Should I keep risky / catch-all rows?
On a fresh Instantly domain, exclude them. On warmed inboxes you can keep a controlled share and watch bounce rate.
Can I batch from Clay?
HTTP column is per-row. For huge exports, push emails to n8n/Make batch verify, then rejoin on a key.
Who do I contact?
hello@veriflyemail.com only.
Verify before you send
Clean lists are the foundation of every point above. Verify addresses in real time or in bulk with the Verifly API — pay-as-you-go, 100 free credits to start.
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